How to Revamp your On-boarding Process
The onboarding process for new recruits is often one of the hardest tasks for the HR. However, detailedbusiness analysis has come up with couple of ways which if followed can work wonders for this process. The company culture must be explained in some way or the other to the new recruit clearly right at the beginning. His / her performance must start getting reviewed from even before the actual first day. The welcoming to the fold duties must be distributed among the existing employees. The introductions must also be made as a formal process early on. The new recruit must be provided with tools he / she may start using effectively. The corporate strategy and the individual’s goals must be in sync right from the word go.
This Startup built a product so successful, it went public even before it Finished
The startup Reffind has developed some new mobile based applications which are sure to help professionals and firms. Their business innovation involves the products- Employ, Engage and Educate. The developers believe that these apps can eventually succeed work emails and are considered less of a disturbance for individuals. Also since many do not have the luxury of office computers, their mobile phone double up as work engagement tools. Employ helps with job referrals and talent recruitment. Engage is a training tool. Educate helps conduct employee surveys to gauge their product understanding
Steve Jobs: The World’s Greatest Storyteller
A movie has been made on the life of Steve Jobs, yet it is highly likely that any film may not be able to do justice to the level of storyteller that the man was. His life and the mythology surrounding the same has become part of modern lore. This has worked for all the business innovations designed at Apple where he has managed to weave a story of greatness per product. Similar features may exist in other products but Apple’s brand creation has been such that other firms’ products have not generated anything near the excitement levels.
Brand Management in the Internet Age: New options, new Concerns
Management of brands in the 21st century requires an understanding of the laws and protocols governing the internet. ICANN which is the nodal body looking into all domain names, has clearly set out policies for firms adopting suffixes. These norms have been lately liberalized which adds to the chaos as several firms are adopting this tactic of purchasing multiple domain suffixes. This has an adverse impact especially on digital marketing as a purchaser may be directed towards xyz.net instead of xyz.de which was the initial purpose. This is where firms have to be extra cautious.
Your Corporate Headquarters can Symbolize your Company Culture
There are some office complexes which look as if they might as well house military tanks or abandoned submarines. They are unkempt and the design does not allow for creative thinking. On the other hand there is the Googleplex which is the home to Google. Its sprawling campus near San Francisco is designed in such a way to exude creativity leading to business innovation. A sense of community is generated by that sort of campus design. TELUS is another example of a company whose corporate headquarters in Vancouver are designed keeping aesthetics in mind. Such firms generate excellent first impressions.
How ‘Design Thinking’ can spark Retail Innovation
An IBM anchored market research clearly reveals that creativity is the one trait most sought after within the C- suite. Creativity and in particular the concept of design thinking is most urgently needed in the field of retail irrespective of product – fashion, electronics or something else. Also the customer has to be treated as king in retail. Discount Tire is one mid-sized retail firm in the US which has shown panache for design thinking. Similarly, Stanford’s Hasso Plattner Institute of Design is one school where students are tested to the ends of their creative scale and such individuals can be extremely useful to the retail industry.
The Strategic Importance of Recognized Leadership
Business research conducted by Globe-Scan has clearly revealed that certain firms have recognized the importance of leadership in order to implement their corporate strategy envisioned. Unilever, Nestle, Patagonia and Nike are part of that list. What is typically happening across organizations is that while plans are getting formulated and employees are expected to perform their tasks, leadership is lacking in order to guide their teams accordingly. Societal trust on corporations is reducing and thus strong leadership is required in order to integrate the different stakeholders.