MANAGING in the

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Management consulting industry leaders such as Bain, BCG and McKinsey are increasingly recruiting MBAs due to the ongoing digital revolution. M & A, strategy consulting, cyber security and IT integration are lines where business opportunities galore. Management students enrolled presently in business schools are much more digitally inclined due to the opportunities. Deloitte is the market leader in the UK with more than a fourth of the market share and is thus also among the principal recruiters. Also there has been a rise of around 26% in the number of professionals working as technology consultants.

Top management consultancy firms such as Bain, Deloitte and BCG are aiming at increasing the number of female employees at these firms. This is in order to increase equality and diversity within their ranks. KPMG and EY are among consultancies which are already performing fairly well in this count. These firms are among regular recruiters at top institutes such as MIT Sloan, London Business School and Kellogg School and have added a female scholarship to their recruitment quotas. Along with this they are also providing incentives to female employees to complete their higher education while working with them.

Business innovation done for social causes requires a sense of shared value across the stakeholders. Social innovation can only succeed in case it is done in parlance with societal requirements as organizations do not exist in vacuum. It is different from philanthropy in the sense that it does not involve any charity, but rather creates business opportunities for weaker sections of society or enables certain activities to be undertaken that are not usually considered part of profit making ventures.

Learning and development as a discipline is usually clubbed under HR in most organizations. However,management training is essentially a very different aspect and one which should be kept separate. HR is a broader field which looks into staff welfare, reduction of attrition levels, increased motivation levels and proper recruitment practices. While these are crucial aspects for any business, these do not generate immediate monetary value to the organization. Training and development on the other hand has direct linkage with sales targets, cost reductions and improved quality. 

Some approaches towards the art of talent management and development have been identified. These are conflicting methodologies yet their aims converge. The first method known as production centred approach looks at talent development as a means to improve production and the entire management training to be provided in such a way as to eventually maximize production. The person centred approach on the other hand looks to minimize employee stress and plans production based on the capabilities of employees. The third approach is problem centred which looks at utilizing the existing talent pool to solve immediate problems and work as per projects lined up.

A top business consulting think tank has identified several ways in which marketing operations add value to the respective organizations. The process automates several functions, passing several leads extracted using digital marketing tools. Marketing operations help in business analysis by tracking and quantifying huge chunks of data. It helps in forecasting my modeling the operations. It also optimizes all efforts towards single final goal. Chaos gets minimized as a result. The automation then helps us socially collaborate with several other players within the value chain. Customer servicing also improves. Connections with various stakeholders are established. Importantly, opportunities get created using this method.

The Chief Marketing Officer (CMO) job title is presently being talked up as apparently most dangerous to the extremely dynamic and ever changing nature of marketing. Marketing research has identified five major trends which will affect the CMO’s effect at work. Inbound marketing is now gaining popularity at the expense of the outbound version. Marketers are increasingly using content generated by external resources to aid lead generation process. Top marketers are in fact investing heavily in marketing automation software. Marketing and sales teams are now working in greater tandem than ever before in what are termed revenue centres. New benchmarks have thus arisen to provide the CMO with best ROI figures.

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