Customer engagement is an art that most digital marketing firms still seem to be struggling with especially when they are targeting multi-channel campaigns. Firms themselves are not confident and this is reflected in market research conducted by IBM. Only a fifth felt confident about their work in this regards and nearly half were totally unsatisfied. Only five percent of those polled have precise digital content to engage customers but more than three-fifths have plans to boost the existent programmes. A major digital disruption is on the cards and thus marketers need to innovate basing cloud and mobile technologies at priority levels.

The Australian dollar has weakened in relation to the American and this is having severe impacts in the country. While Aussies are traveling less abroad, the country is attracting numerous new tourists to the country and this is supporting a large number of families dependent on tourism jobs. Americans are among the travelers but it is Asian travelers especially from China who are boosting the local economies of various states. New South Wales and Queensland are the states which have gained the most.

Decision making is an often complicated and bureaucratic process. Thus as per a business consultingpublication, some tools exist which help make the process simpler. Sticky Dot Voting is best when one has to choose between various ideas or options. The similarly named, Sticky Dot Alternatives is an improvisation on the previous formula, but in this case certain alternatives have already been pinned down by other methods. The Matrix or Criteria Rating puts all ideas or solutions on a decision grid table to assess best choices.

Business innovation often does not succeed and reasons for the same have been charted. A tactical rather than strategic mindset has often been blamed for the same. Habits cannot be changed and leaders often fear failures. Often customers reject our newer products or services thus putting the organization in a state of chaos. Some ways have been suggested post thorough business analysis to reduce this failure rate. Innovation thrives on momentum. Clear goals must be set for the same within a structured approach. While inventions may be the product of lonely forays, innovations are always group assignments. Innovation must never be the sole preserve of young mavericks but also experience hands. Innovations must also keep pace with the way the world is progressing. Customer validation is always required before any new product can be launched on a bigger scale.

CSR has been an oft derided term yet there have been numerous cases of successful execution. Some feedback can be tabled from those cases. The culture off doing good emanates from the very top of corporate strategy. Doing good actually starts at home and employees’ best interests must be considered first. Also employees must be allowed paid leave for involving in volunteering activities. They must drive the efforts. Even customers must be encouraged to participate in such activities. Also these evaluations must be annual in terms of frequency. Periodic feedback must be taken post such efforts. 

Work-life balance is a paradigm most professionals today are struggling to maintain. Some methods have been suggested to achieve this. One must rise early in the morning with the sun. Also one must keep a personal calendar handy where important dates have been jotted down. Colleagues at work must be trusted to achieve certain targets. This necessitates substantial level of grooming and talent management of staff. Overall one must take care of oneself in health terms. 

Skal International which is the world’s leading multi-discipline travel organization is promoting Sustainable Travel International’s campaign to promote environment friendly tourism thus generating travel jobs in the process. An MOU has been signed to formally declare the same. Skal possesses massive infrastructural as well as intellectual capital in this field and their commitment is a major step in the campaign for sustainable tourism. A specific Impact Monitoring System has been developed to analyze this movement.