While every company understands that innovation is the lifeblood of any business, too much of it too soon may put the future expansion to jeopardy. This is especially true if the new features get panned. Now, all the more this is an area of focus, as due to social media, word- of- mouth travels faster than any other digital marketing media. Thus, a positive buzz needs to be curated online, perhaps making use of celebrities or influencers. This form of new marketing allows volunteer fans to be converted quickly, unlike the paid medium nature of the earlier ones. Platforms such as Facebook, Instagram and Twitter are of course key to getting this executed. The right tone and timing too need be in place for such electronic marketing.


Uploaded Date:29 August 2019

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