The mobile app Sarahah has taken the world by storm. It has gone viral within a few weeks, and has exposed users to all tenets of human emotions. Its success has provided some useful business insights to entrepreneurs. The first lesson being that human emotion needs to be leveraged to enable any idea go viral over the internet. Secondly, word of mouth is the best digital marketing strategy. A major reason for Sarahah’s quick success has been its easy-to-use interface. Anything that needs to be successful has to be simple to use. Sarahah wasn’t designed for use only by tech gooks or the highly proactive, and hence its success.

Source:https://www.linkedin.com/pulse/what-entrepreneurs-should-learn-from-success-sarahacom-dilnawaz-khan

Uploaded Date:15 November 2017