In spite of the reach of the email and other digital methods, research has clearly identified face-to-face requests for work as more effective. This research first asked the participants to rank chances of their subjects filling out the survey as intended. Two groups were divided, but the one which verbally asked had a thirty four times higher success rate than the one which adopted the tactic of an email blast. This is in spite of both groups predicting their respective success rates as almost equal. This was because those adopting the digital marketing route of emails felt complete confidence at their own authenticity would translate to their clients believing likewise. But this trust did not translate to readers. Instead those asked personally, it was non-verbal cues which sealed the deal.

Source: https://hbr.org/2017/04/a-face-to-face-request-is-34-times-more-successful-than-an-email?

Uploaded Date: 13th May 2017