Facebook has just concluded a study on how shopping behaviour is determined by Instagram. In this report, Facebook points out that the four top parameters to judge brands on Instagram are popularity, creativity, relevance and entertainment. Japan is the only odd one out among the major markets, as there informative is the second most sought after attribute. The digital marketing capabilities of any brand get a boost, merely by having a business page on Insta. On finding the said business page, the majority searched for more information on the brand. Some even visited the brand’s app or website. A few even followed those pages, while some speak to others on the same. The best part though, is that nearly half of them, ended up making a purchase, either offline or online.


Uploaded Date:20 February 2019

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