MANAGING in the

NEW WORLD

Researchers have identified a few profiles of successful digital executives. Chief Digital Officers (CDOs) have now become integral to any business. Their job is to act as chief enterprise transformers. Another of their key tasks is to oversee the entire digital marketing narrative. They need to provide the direction and vision for how the digital activities will pan out. In order to execute this digital transformation, these CDOs need to curate their own internal as well as external networks. Certain skills and professional expertise they need to fall back upon. Not all CDOs are the same either. While some thrive in certain roles, others do better at a different organization.

Source:https://sloanreview.mit.edu/article/four-profiles-of-successful-digital-executives/

Uploaded Date:13 May 2019

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