For all those who can’t wait to get back in to the ‘normal’ life of pre COVID- 19, there may be further troubling news. Many experts believe that there may never be a return back to that version of the normal. Instead, the concept of ‘distance’ is back, for the first time since starting to fade from the 1990s. Those businesses that are efficient and resilient will be the ones that will survive this deep mess. The contact- free economy will be on the rise. For marketers, it thus means boosting up their teams’ digital marketing capabilities. There could also be increased government intervention in the economy. Businesses would now be exposed to greater scrutiny than has been the norm since long. At the end of the day though, professionals need to show positivity. They need to extract new ideas and silver linings even where little seems to exist.


Uploaded Date:16 April 2020

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