Personalization is already a massive demand in the present era, but is expected to be even more crucial for IoT (Internet- of- Things) Digital Marketing. This is because, the same is already driving personalized experiences. At the same time, marketers must not be overtly trigger- happy, and must know the fine thread between being invasive and relevant. Personalized brand messages must instead resonate to better people’s lives. IoT content marketing will also help stem the flow of blanket advertisements. Business intelligence provided by ZDNet has confirmed that there are already more connected devices on earth than there are people, with the number expected to cross twenty- billion by 2020. Such personalized experiences must be done in complete transparency and the consent of the customer base. This IoT can also facilitate dialogue across the purchase journey.


Uploaded Date:29 December 2018

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