Online review platforms like Tri Advisor and websites of travel destinations are now offering a huge quantity of data on destination reviews. Social media in addition is providing that window for digital marketing to be conducted on a wide scale. In such a scenario, the right online reputation management systems need to be put in place. This requires first of all, an honesty so that expectations do not rise above what can be satisfied. Detailed analysis must be done of the reviews to provide personalized services to guests. The positive feedbacks must be shared with the team so that people feel motivated. One must personally participate on social media as much as possible to gauge the real trends and issues voiced. It will also help build a personal brand. The business intelligence gathered must be taken into consideration. The feedback has to be incorporated to make the adequate changes.


Uploaded Date:27 November 2018

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