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The next phase of digital marketing will involve the concept of identity data. While Google became the leading player in search and Facebook tapped the special graph to become a platform of massive influence, the future leaders will be those that master identity data. Due to the massive data warehousing that Facebook and Google have already done, they are bound to have the initial advantage. Efforts are on to democratize the identity graph. The entire web marketing process is becoming extremely personalized. This is ideal for a customer base, used to the likes of Netflix and Spotify for their personal needs.

Source:https://www.chiefmarketer.com/identity-data-and-the-next-phase-of-digital-marketing/

Uploaded Date:29 December 2018

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