The Ministry of Tourism (MoT) in Indonesia has announced a collaboration with the Adobe Experience Cloud to fully leverage the power of digital marketing using this platform. Indonesia has in the past few years achieved great progress in the field of tourism with substantial annual increases in inbound tourist arrivals. Numbers are expected to hit twenty million by the year 2019. The presence of this platform will also enable business analytics operations to be performed on the enormous quantities of data generated. Stories shared by travellers can further be posted at regular intervals. User generated content may be tapped into using the tool Livefyre which is also part of Adobe. In depth analysis will now be provided by Adobe Analytics, thus enabling specific targeting. The ministry has also taken steps to collaborate with airlines such as Garuda and Air Asia.


Uploaded Date:16 August 2017

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