Zimbabwe is an example of a country no longer surviving in bare essentials, but actually on the path to relative prosperity. One of the key drivers towards this is tourism. The World Trade Organization (WTO) puts the figure of tourism as ahead of other industries such as automotive, oil and food products. Intellectual Property Rights (IPR) is now playing an increasingly vital role in expanding the scope of tourism. The branding is taking place with a view to leveraging on the existing attractions. A catchy tagline and registered logo are key part of tourism players’ digital marketing strategies. Many such players are also in the process of acquiring certification marks in order to further legitimize their unique offerings. IPR also includes Geographical Indications (GIs). Food, wine, beers, fruits, handicrafts and even industrial products could form part of the GI depending on the region. A GI tag also helps in building up the cohesion among the producers. Tourism-driven GI tags received includes Georgia wine, Thai silk and tequila, plus others. Industrial designs could be both the physical trademarks or intangible systems at place.

Source:https://www.chronicle.co.zw/intellectual-property-and-competitiveness-in-the-tourism-industry/

Uploaded Date:27 October 2018