Sandy Rubinstein is the Founder and CEO of DX which is an advertising and digital marketing firm. In one of the crucial turnarounds during her till-then short entrepreneurial career, she lost a client that was then responsible for three-fourths of company revenue. She was sore to the point of almost wanting to give up, but a stern pep talk from her Nazi-persecution surviving grandparents gave her the inspiration needed to carry on. She then learnt that savings for a ‘rainy day’ was essential in any business. Rubinstein also did not want to sack anyone, so pumped in all remaining personal savings to see through the next few months. Slowly and steadily more services got added up, clients signed in and even a new shop was eventually opened. Now all has rocketed thanks to the lessons then learnt the hard way.


Uploaded Date:28 July 2018

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