The Katzenbach Center has always prided itself on gauging the few behaviours that lead to organizational transformation. However, an emerging challenge is how to leverage this once these behaviours have truly been identified. An experiment proved that in the present era of social media, ideas spread much more quickly due to the network effect. Organizations have also learnt from these lessons and use this to the full effect for their digital marketing. All firms do not work in the same manner, so rules for success may differ. Yet, some tactics are fairly universal that work everywhere. One such is to groom AILs (Authentic Informal Leaders). These are company influencers to be tapped within teams and networks. Leaders must signal behaviours through some gestures and talks on commitment that will energize the team. The team management needs to be formally aligned with the overall corporate strategy.


Uploaded Date:02 August 2018

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