Making crucial connections with new age influencers is a key ingredient for the evolved digital marketing efforts. Facebook and Google remain the dominant players in this field. Even Verizon’s Oath failed to change this equation by much. Other advertising portals are seeking innovative channels for revenues, thanks to the overt dominance of those two platforms. Business intelligence provided by PwC confirms that digital ad spend is increasing at double the pace of the other forms of the same. Among countries too the divergence is high, with Nigeria, India and Brazil leading the way among the larger economies. The developed economies of USA and Germany are growing at a slower pace. E-commerce and gaming are tow of the most important growth areas for these digital ad firms. Podcasts are another innovative method of reaching out to the final customer. We Chat is another giant platform primed for growth. Newer capabilities are now emerging.


Uploaded Date:13 May 2019

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