The fields of marketing and advertising are among those being disrupted the most with the trend set to continue in 2018. Terms such as artificial intelligence, augmented reality and internet of things are getting widespread in use. Historically, marketing and advertising could be clubbed within two broad groups. They were clients or marketers themselves and the agencies. Clients were the companies while agencies were those offering specific services like strategic, creative, digital or a combination of all three. Now the market has become more diverse with ad tech firms joining in plus behemoth platforms such as Google and Facebook. There are others dealing with specific components such as wearables, celebrities, drones, content, mobile, social or events. A number of young people are at the heart of this transformation. Take Stephan Goss for example. He is the founder of Zeeto, a digital marketing agency that is now worth US$ 43 million working from the San Diego office. Other similar rock-stars leveraging the latest trends are the likes of Nina Yiamsamatha who created Instagram Stories, Ben Conway of VNTANA, Shirley Chan of Narrativ, Marlowe Williams at PepsiCo, Sara Sindelar who created IBM Millennial Corps, Rachel Mercer at Deutsche New York and Eric Mogil who is in charge of digital business innovation at Michael Kors. Another interesting story is that of Anna Hu who cofounded Brizi, that shows ads at major sporting events.

Source:https://www.forbes.com/sites/jenniferrooney/2017/11/14/the-30-under-30-game-changers-in-marketing-and-advertising-2018/#55bc4ec53d9f

Uploaded Date:16 November 2017