A Myanmar based travel company Flymya has gone from nil revenue to one of over a million dollars in just a year. Its success has clearly proven that digital marketing can enable startups in the travel and tourism space to go global from inception. However high social traffic does not always correspond with a jump in the top line, as it could reflect high bounce rate and reduced conversion. To reduce bounce rate, one can use paid or organic search options along with referrals. In the first three months, Flymya invested in flight search widgets and Google Ad Words. This was followed over the next quarter by a company Facebook page and corresponding ads on social media. The next three months were used up by curating the content and aligning the same for SEO purposes. The final three months were then spent on engaging with popular travel writers and bloggers.


Uploaded Date: 16th May 2017

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