Date : 28th Mar 2011

Skyline conducted a Seminar on Transition of Marketing of Services for management students. Ms Setu, founder of Value creation.

Below are the details:

She discusses about Marketing concept and difference between product and services marketing. The main difference between marketing products or services is that there is much more personal contact required when marketing a service as compared with marketing products. Marketing services may require meeting the customer in a face-to-face basis, or it may mean contacting prospective customers over the telephone.

She focuses on following topics in detail:           

* Environmental awareness
* Services
* Types of service marketing
* Importance of service marketing
* Experience marketing
* Medical tourism
* Experience economy

It really helped the students to understand how experience helps in improving the marketing of services and products.

Date : 15th Mar 2011

As a part of the Faculty development program the ‘Coaching Skills and Effective Feedback’ attended by four Faculty members.

The objective of the training program was to develop critical coaching skills in order to catalyze performance of the coachees in the most optimal manner and increase retention through supportive and effective people handling.

The workshop focused on :

* Gap analysis through individual self assessment and creation of pen-pictures for each participant

* Delivery based on pre-determined learning objectives

* Individual focus on areas of opportunities for each participant

A combination of role plays and team activities & interactive sessions was effectively used to highlight Self Assessment on Coaching sub-competencies, Building blocks of Effective Coaching, Individual Gap Analysis, Removing gaps & improving my operating effectiveness, Dynamics to be kept in mind while coaching.

Date : 17th Sep 2010 HR leadership Conclave

HR leadership Conclave 17th Sep’10 @ Oberoi Hotel, Delhi
The conference discussed the complexity of business environment growing at an unprecedented pace, the precipice on which the HR community rests is getting deeper. The eminent speakers comprised of Mr T.V. Mohandas Pai, Mr. D Shivakumar, and Mr. SY Siddiqui to name a few. The main discussions for the forum were: Human Resources Functional strategy, optimization & transformation •    The need for realignment of priorities. •    Share holder value and HR maturity model. •    How does human resources contribute to Business bottom line? Technology & HR: Technology, the bridge between people & performance •    The technology dilemma on People Networks – The devil is in doing •    The investment and return paradigm from a technology perspective •    How firms are shedding baggage of the past •    Intrusion of technology, a welcome phenomenon •    Turning the disadvantages of technology into an advantage •    Face Book, Orkut, Blogs – Nets, Twitters, Social Networking Challenges Journey up the curve- Lessons from recession •    Putting the recession in perspective, finally. •    How organizations need to realign their priorities henceforth? •    Innovative business models in the time of crisis. •    HRM – The make or break proposition during testing times. •    Organization Mirroring – Ability to look at our challenges honestly A panel comprising of organization heads from leading PSUs discussing the HR imperative from a PSU perspective. •    What are the changing business dynamics of PSUs in India? •    What does the phenomenon of co-creation mean for the PSUs and how do they make the best use of the same? •    What are the HR imperatives from a PSU perspective? •    High Performance guaranteed – The new cultures

Date : 1st Sep 2010

Skyline has conducted a Seminar on Supply Chain Management for Management students. This helps the student to understand the key concept of SCM very well. Below is the summary:-

FUNDAMENTAL OF SUPPLY CHAIN:-

Supply chain is a set of activities ( E.G. Purchasing, manufacturing, logistics, distribution, marketing) that parform the function of delivering value to and customer. Traditionally, all the business units along a supply chain have their own objectives and these are often conflicting. There is no single Plan to carry out supply chain activities.

SUPPLY CHAIN MANAGEMENT GOAL:- Matching supply and demand in the most cost effective way.

NEED FOR SUPPLY CHAIN:-
Traditionally, all the business units along a supply chain have their own objectives and there are often conffictiong.
Purpose of Supply chain:-

* Joint accountaqbility.
* Bnhances organijational effectiveness.
* Alinginng targets, Objectives and actions across the function

FLOWS IN A SUPPLY CHIAN:-

Information———————

——- Product     ———- Customer
—————–    Funds     ———————-

TYPES OF SUPPLY CHAIN:- 
(1) Puss Process:- In which order is executed in anticipation to customer order. e.g. Nestle

(2) Pull Process:- In which order is executed in response to the customer order. e.g Dell

(3) Outsourcing:- Moving some of the firms internal activities and decisions to outside Provides

Date: 19th Aug 2010 BBA Students organized Fresher’s Party for the first semester’s  at Chalchitra, Greater Kailash. Following are the details:-   

• Director’s Presence : Ms Sheelu Puri
• Faculty’s Presence: Prof. Debratta Deb & Ms Priti Patwal Batch
• Leaders: Ms Pragya  & Ms Priti Patwal
• Skyline Business School Mr. Fresher BBA 2010: Raja Lama
• Skyline Business School Ms. Fresher BBA 2010: Varuna Singh
• Event Compered by Tusshar Kumar & Chirag Gulati BBA L2S1

Event organised by Chirag Gulati, Tusshar Kumar, Rakshak, Jasvinder Gil, Divya Dhawan, Neha and Divya Kumari BBA L2S1d

• Best Dancer (Male): Rameej Raja Akhtar
• Best Dancer (Female): Geeta Singh
• Best Entertaining Act: Pronay
• Best Dress (Male): Ms Sumit Tiwari
• Best Dress (Female): Ms Komal Pradhan

Date: 18th Feb 2010

Seminar on Challenges and Opportunities in the Accounting Profession

Seminar Speaker : Prof. Barry J. Cooper, Associate Dean (Development) and Professor of Accounting

Topic of Seminar : Challenges and Opportunities in the Accounting Profession

Prof. Barry J. Cooper’s CV

Associate Dean, Development
Professor of Accounting
BCom BEd MEd Melb, PhD RMIT

Research interests

• Auditing
• Professional ethics
• Corporate governance
• Accounting education  

Books

• Philomena Leung, Barry J. Cooper, Steve Dellaportas and Beverley Jackling, Ethics Education Toolkit, International Federation of Accountants, 2006.
• Philomena Leung, Paul Coram, Barry J. Cooper, Modern Auditing and Assurance Services in Australia, 2nd ed., Wiley and Sons, 2004 and 3rd ed. 2007.

Book Chapters

• Barry J. Cooper, Where Were the Gatekeepers? Corporate Collapses and the Role of Accountants, in Research Book “Ethics and Auditing” edited by Tom Campbell, Professorial Fellow, Centre for Applied Psychology and Public Ethics, Charles Sturt University and Keith Houghton, Director, Australian National Centre for Audit and Assurance Research, Australian National University, 2005

Professional Affiliations

• Fellow of CPA Australia (FCPA)
• Fellow of the Association of Chartered Certified Accountants (FCCA)
• Member of the Institute of Internal Auditors – Australia
• Member of the Accounting and Finance Association of Australia and New Zealand

Date: 10th Feb 2010

• How to increase competitiveness of a country, 
• Drivers of sustainability, 
• sources of prosperity, 
• Determinants of Productivity and Productivity Growth, 
• Clusters and level of clusters, 
• New phase of cluster development,
• Role of cluster in economic development.