When it comes to business planning, each company has to think across the three dimensions of the past, present and future. So, the corporate strategy needs to have a position for Now, Next and Beyond. This is particularly relevant now as companies are grappling with digital transformation. For this to succeed, companies need to adopt a portfolio approach. A ‘scale fast’ system needs to be put in place. Open innovation and design thinking are now widely being adopted by companies to this end. In order to smoothly transform to this new paradigm, companies need to solve their problems now. After this, they must explore the other options. But all this is pointless, without adding some imagination to the mix. Superfluid markets can only come up when companies imagine what can be beyond the established standards. This three- horizon framework has to be adopted at all levels.


Uploaded Date:04 June 2019

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