Pinterest has long maintained that it is not part of the social media bandwagon. Instead of connecting users with one another, it helps people with ideas, get connected to products. This positioning helps Pinterest in avoiding the collision with the market giant Facebook, but also means that its use within the digital marketing space is very different. More of direct selling with brands can take place here. Pinterest’s ‘Shop the Look’ Pin which was launched in 2017, is now set to go automated. Its first business client will be Home Décor on the IOS. Pinterest has also formed a link with Shopify, which will further add to their respective e- commerce potential. The two- hundred and fifty million monthly active users is much less than those on Facebook’s Instagram, but due to its unique discovery model, the brand continues to have its own niche space.


Uploaded Date:20 February 2019

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