Traditionally business was dominated by the pipeline form of companies. These were linear in operation, but now upstaged by the platform kind of businesses such as Uber, Airbnb and Amazon. The platform revolution allows businesses access to ecosystems of talent, information and technology. Platforms are ecosystems of talent because matches are created between vendors and firms. Activities such as monitoring and evaluation, management training, framing algorithms or certifications in crucial skill areas are not ones where full time staff is needed, but expert outsiders can make a killing. It is also an ecosystem of technology for it connects disparate technologies to combine within a single suite. Where single companies cannot solve all problems, a combination provides at lower average costs. They also provide tremendous business intelligence as enormous amount of data gets generated to be further used up by marketers for decision making. Companies are even leveraging on their data generated to earn revenues and bring additional benefits to customers.


Uploaded Date:28/06/2017

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