A lot of smaller businesses ponder the requirement for any social media marketing, when they claim they already possess a website. The answer to this lies in the fact that while the website may be brilliant it usually fails these days at returning customers back. This is because customers are getting business, so they expect brands to follow them home. This is what digital marketing using social media is best at – building and nurturing customer communities. It includes the newer platforms such as Facebook or Twitter as well as face-to-face interaction. The brand valuation on social media must not be about the product and its offering, but about how it solves a requirement of the customers. The information delivered must also be addressed towards the entire community. So even the tone of the marketing pitch must be less about selling, but more about serving the community. The convergence factor between a classy website and a proactive social media strategy is what gives marketers the advantage.


Uploaded Date: 17th May 2017

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