Marketers are now trying to place themselves across the customer’s touchpoints. This customer journey actually starts much before it was thought of. Traditionally the start has been attributed to the awareness stage. But the CMO for G2 Crowd believes in otherwise. Interaction must be increased at each stage of the funnel. That is why marketers need to up their game when it comes to content- driven digital marketing. Even those not directly buying in to anything, can be engaged through the constant dissemination of relevant content. The company then launched a ‘Learning Hub’ to help curate solutions for startups. This idea took off. The content marketing thus needs to be aligned with the journey of the potential prospects who may be looking to buy the product.


Uploaded Date:07 June 2019

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