In a meeting based on the theme of river tourism called upon by the French General Directorate of Enterprises (DGE), the country’s relatively poor infrastructure in this regard was highlighted. It was noted that in spite of France possessing the maximum length of navigable waterways in all of Europe, its revenues from river tourism paled in comparison to others such as countries along the Danube river. Countries along this belt have maximized tourism windfalls using digital marketing techniques such as an app for locating lodgings and conventional schemes such as bike paths and stations along the river. Another example cited was that of the Mekong river which crosses China and 5 South-East Asian countries. There is substantial collaboration between them and there is even an annually held Mekong Forum every year. A creation of river tourism clusters was further announced at this meeting by the French authorities.


Uploaded Date:09 January 2018

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