Human beings remain so successful as a specie primarily because of our ability to develop networks. This ability is further playing out in the present business scenario. Customers are increasingly more impatient now and do not mind churning out old loyalties. That is why the term Return on Investment (ROI), is increasingly being taken over by the Return on Experience (ROX). It is a more customer- centric phrase. ROX also highlights the behaviours that are delivering better experiences- both physical as well as online. The latter has a huge role to play in ensuring that the digital marketing measures get successful. A report submitted by PwC, titled 2019 Global Consumer Insights Survey, highlights the need for the alignment between the ROI and the ROX. Social media ads are increasingly an essential part of this.


Uploaded Date:15 May 2019

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