A lot of buzzwords are created for temporary periods by marketing and advertising professions. One that has managed to come out of the buzzword category is storytelling, as it is a timeless skill. A true example of this trend is the success of Kickstarter, which wouldn’t have gotten off the shelf had its creators not been able to tell a captivating story. But in the digital age, people’s attention spans have been dwindling, so few have cracked the art of storytelling. Content is the key behind digital marketing, especially on social media platforms such as Facebook. In fact, in a recent study nearly four-fifths of CMOs have claimed that content will remain key. The means of accessing content has also now increased thanks to devices such as Google Glass. Stories ensure that ideas generated, stick on. Personal brands in particular are largely dependent on satisfied users sharing their stories.


Uploaded Date:15 June 2018

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