While variety may be the spice of life, this variety also depends on the time of the day. A lot of human tastes and preferences are based on the time of the day when it is being ordered, shopped or consumed. To cite an example, breakfast items remain eerily similar day after day, week after weak. So even breakfast menus decided are quite common across the board among all players. The circadian rhythms of people may also differ to an extent. This understanding also triggers how marketing ought to be done. Amazon for example needs to put up a certain kind of items on their display early on in the day. Their digital marketing tactics will vary as the day goes, depending on what items the customers are likely to purchase at that time. One must be able to distinguish between variety and novelty. Variety is merely the rearrangement of the same items, while novelty is about something new.

Source:http://knowledge.wharton.upenn.edu/article/time-of-day-consumer-decision-making/

Uploaded Date:07 January 2019