Certain trends have been identified for 2018, that are sure to cause the greatest of disruption in marketing. The first is that, brand purpose must be placed at the core of any business’s corporatestrategy. This is a natural swing from CSR and cause marketing that dominated the last few years. In order to drive the greatest impact of digital marketing, an emotional connect is necessary with the customer. This emotional engagement must be driven alongside the rational side as the two appeal to the heart and minds of customers respectively. It is well known now that customers these days are keen on stories rather than products. They buy into an idea thanks to the mix of creativity and technology. The data driven science and the creativity inspired arts side must both be run side-by-side to convey authenticity of the brand.


Uploaded Date:16 November 2017


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