MANAGING in the

NEW WORLD

There are several stereotypes around Chinese travelers. The belief is that they are mainly interested in shopping, do not explore out of the usual tourist circuit and only eat on Chinese food. But all this is proving to be mere myth now, thanks to the broadening horizons of the Chinese travelers. Many Chinese are even opting for long- duration holidays, away from the usual short- term ones. It is worthwhile to gain more business intelligence on the behaviour and habits of the Chinese travelers as they make up the biggest segment. In 2017 alone, they collectively made 131 million trips abroad. This number is expected to rise to 160 billion by 2020. Per individual spending is also high due to the family nature of most of their travels. Beyond the monolithic stereotypes, Chinese travelers actually come under eight distinct segments. The biggest of these segments is the value- seeking sightseer. The next is the backpacker, involving low to middle income workers. Then there is the unplugged, which is usually middle income and price sensitive. The other categories may be classified as- shopper, aspirant, novice traveler, individualist and the sophisticated traveler.

Source:https://www.mckinsey.com/industries/travel-transport-and-logistics/our-insights/huanying-to-the-new-chinese-traveler

Uploaded Date:28 December 2018

The European cruise sector market is growing at a rapid pace, in tandem with a similar growth worldwide. There has been a 26% rise in cruise passengers between the years 2010 and 2017 for Europe alone and a 33% worldwide during a similar time period. According to business intelligence provided by CLIA France, a total of 40 cruise lines are based in Europe with a fleet capacity of 137 ships between them. Europe is a dynamic hub for this industry. It is also the second largest after the Caribbean. German and British companies tend to dominate the cruise industry, but France is another important country. The shutdown of a major carrier in France in 2016 created ripples, but the outlook is improving thanks to the addition of new ships to the continent. Construction and rise in the wages of the workers is leading to increased costs fort the industry players. The positive outlook is reflected in the generation of 43,00 new tourism jobs in Europe.

Source:https://www.tourism-review.com/european-cruise-sector-is-growing-news10735

Uploaded Date:28 December 2018

The numbers of inbound visitors to the US has increased this year by 0.7% as per figures released by the National Travel and Tourism Office (NTTO). The most noticeable source of increase has been South Korea followed by Brazil. Further on the trail are Argentina, Canada and Ireland. The travel industry overall has been responsible for 1.2 million tourism jobs in the country. This industry has even generated a trade surplus which is being pumped into other industries. The NTTO data has also revealed a two percent increase in over spending by international visitors. This data has been released after some delay due to some irregularities in the records maintained by the CBP (Customs and Border Protection).

Source:https://www.tourism-review.com/usa-announced-slight-increase-in-international-visitors-news10743

Uploaded Date:03 December 2018

In the wake of a recent episode in Thailand, where tourism authorities got criticized for the lax implementation of rules, sweeping new policy changes are afoot in China for online tourism. Consumer confidence seems to have been hit hard post the incident in Thailand, so this is a step to bring it back. The major and travel operators in China are expected to reap in the benefits are increasing number of Chinese national travel abroad. Those such as Alibaba’s Fliggy, Tunio Corp and ctrip.com International will be among the biggest beneficiaries. According to business intelligence provided by the UNWTO (United Nations World Tourism Organization), the outbound expenditures by Chinese nationals has risen eleven times over the last decade.

Source:https://www.straitstimes.com/asia/east-asia/china-prepares-sweeping-online-tourism-regulation

Uploaded Date:03 December 2018

The Tourism for Tomorrow Awards for 2019 has called in entries. This is the fifteenth edition of the awards. The winners are decided by tourism consulting body World Travel and Tourism Council (WTTC). The main focus of these awards are towards sustainable practices in tourism. Awards are given for several categories starting namely for – Social Impact, Destination Stewardship, Climate Action, Investing in People and Changemakers. The last one sees a change in theme each year, with this year the focus on fighting illegal wildlife trade in Arica. The event will take place in April, 2019 in Sevilla, Spain. A substantial chunk of previous years’ winners have been from Asia, so the belief is that the continent can repeat its past performance.

Source:https://www.traveldailymedia.com/wttc-awards-2019-asia/

Uploaded Date:03 December 2018

Online review platforms like Tri Advisor and websites of travel destinations are now offering a huge quantity of data on destination reviews. Social media in addition is providing that window for digital marketing to be conducted on a wide scale. In such a scenario, the right online reputation management systems need to be put in place. This requires first of all, an honesty so that expectations do not rise above what can be satisfied. Detailed analysis must be done of the reviews to provide personalized services to guests. The positive feedbacks must be shared with the team so that people feel motivated. One must personally participate on social media as much as possible to gauge the real trends and issues voiced. It will also help build a personal brand. The business intelligence gathered must be taken into consideration. The feedback has to be incorporated to make the adequate changes.

Source:https://www.tourism-review.com/travel-destinations-need-to-work-through-social-media-news10771

Uploaded Date:27 November 2018

The US Travel and Tourism Advisory Board confirmed Kurt Ekert to its post of Vice Chair. He has been the president of Minneapolis-based tourism consulting and management firm Carlson Wagonlit. This board has a total of 32 representatives from various companies dealing with the industry. Visa policy, travel facilitation, infrastructure, marketing research, economic sustainability, energy policy and aviation security have been the key areas of concern. Due to the new appointee’s two-decade long experience in this industry, he was considered the ideal fit. Previously he has held the top positions at GTA, Cendant, Continental Airlines, Travelport, e-Nett and Orbitz Worldwide.

Source:http://www.meetings-conventions.com/News/Breaking-News/The-U-S–Travel-and-Tourism-Advisory-Board-Appoints-Kurt-Ekert-to-Vice-Chair/

Uploaded Date:26 November 2018

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