MANAGING in the

NEW WORLD

With different sectors of the economy slowly opening up, the one that is likely struggle the maximum to get back to earlier levels, is tourism. Spain is one country extremely dependent on this sector for its overall economy. A sub- segment within the broad sector, is rural tourism, which could be the first to open up. Lodges operating on this model, barely tend to have six to eight rooms, with few occupants, so social distancing can be easily maintained. Business intelligence gathered has shown a staggering one- hundred and twenty- two percent rise in demand for rural tourism. Andalusia and Catalonia have emerged as the most popular destinations for the same.

Source:https://www.tourism-review.com/rural-tourism-in-spain-growing-in-popularity-news11540

Uploaded Date:29 May 2020

Disparate but inter- connected players within the broader travel and tourism industry are coming together to devise novel solutions, so that the sector that get a relief from the present pandemic- induced gloom. One such business innovation proposed has been the introduction of charters and certifications, which will be provided together by event specialists, hotel groups and destinations. This will ensure compliance with the standards expected post the COVID- 19 restart. The Accord Group is already making headway, having partnered with Bureau Veritas to create a foolproof certification that will ensure full compliance of its properties. The AHLA (American Hotel and Lodging Association) has come up with similar health safety guidelines for the entire USA. For the outdoors, a “Campings Clear Care +” label has been proposed.

Source:https://www.tourism-review.com/companies-encouraging-travelers-with-certifications-news11525

Uploaded Date:25 May 2020

As tourism is such a critical industry for the overall economy of Europe, plans are afoot to somehow restart this in a phased manner, following the long COVID- 19 induced lockdowns. Spain and Italy in particular are extremely dependent on tourism to take care of its economy and employment levels. Millions of tourism jobs could be directly or indirectly affected. Two professors from the ESADE, which is a Spanish business school, have submitted a report detailing innovative ways to reopen the sector. They have suggested the corralling of “green areas”, which are the safest as of now from the pandemic. They feel that some tourism- related activities need to be restarted in these areas, as more than three- fifths of annual tourist traffic to these two countries arrives between June and October. The Balearic Islands for instance fall under this green zone. Travel restrictions to these areas could be eased up from both within the Schengen Zone and outside it.

Source:https://www.tourism-review.com/green-areas-may-save-the-tourist-season-news11521

Uploaded Date:25 May 2020

The ongoing COVID- 19 pandemic has forced businesses to invest in the relatively nascent field of hotel technology. It has been pointed out by researchers that about ninety- eight percent of all hotel visitors leave before making any reservation. Thus, websites are being streamlined by which room booking can be done smoothly. Live chats are being facilitated. To further boost hoteliers’ digital marketing footprint, the presence on social networks is being ramped up. Digital means of payment are being universalized now. One area where hotels will need to work on, will be closer cooperation with call centres. Some are being set up specifically for the hospitality sector itself. Emails are being used as the last- mile connectivity, in order to boost loyalty among the customers.

Source:https://www.tourism-review.com/smart-hotel-technology-may-save-your-business-news11504

Uploaded Date:20 May 2020

As the world is facing an extended period of isolation, tourism companies have realized the importance of digital marketing, in order to reach the last mile. With nearly all sectors of economic activity badly affected, advertisers are seeking to leverage the digital ecosystem to reach their customers.  Some web- based industries are in fact doing better now than before. Tourism though has been hit the hardest. Business research conducted by e Studio 34, which is a marketing agency, claims that the sector has made losses worth 47% during this period. Construction, advertising, transport, real estate and manufacturing are the other biggies badly hit, but still much less than tourism. Most players in this sector have adopted a wait- and- watch stance. Future success depends on the decisions made right now. Many experts have actually been actively sharing their tourism marketing tips for the hard times.

Source:https://www.tourism-review.com/online-tourism-marketing-has-great-value-for-the-future-news11488

Uploaded Date:20 May 2020

Like every other player in the hospitality sector, affected by the ongoing pandemic, Airbnb too will need to rework its operations in order to thrive in this new order. As a result, the company is coming up with a new hygiene protocol, in order to lure the travellers. There is a fear that hotels could now turn out to be more attractive, as Airbnb outlets could be considered less hygienically sound. A new “Advanced Cleaning Initiative” has been developed on the recommendations of the U.S. Center for Disease Control and Prevention (CDC). There will also from now on, be a mandatory minimum interval time between all rentals. Airbnb also did its reputation a lot of good, after pledging its properties in several markets for the healthcare workers and as quarantine facilities to fight the corona virus pandemic. Marketing research conducted by the Air DNA outlined how Airbnb lost about a billion dollars through booking shortfalls, aided further by cancellations.

Source:https://www.tourism-review.com/new-hygienic-protocol-should-get-bookings-to-airbnb-news11510

Uploaded Date:13 May 2020

The hotel industry in Spain, like in several other countries, is going through a terrible crisis right now. But experts working with the tourism consulting wing of CBRE, claim that by the year 2022, the same will return back to the highs of the pre- COVID- 19 levels. This year though there is no reprieve, with Exceltur’s internal marketing research projecting a staggering eighty- one percent drop in tourism activities. This could in turn affect up to one- hundred and fifty million Euros worth of business. One important task ahead for industry members has to be, the fixing of Brand Spain. The hope is that in coastal and leisure areas, the recovery would be quicker. Domestic tourism would also contribute to some boost, with maximum Spaniards visiting Andalusia, followed by Catalonia. Some areas such as the Canary Islands, Costa del Sol, Costa Brava and the Balearic Islands will have to hit back with competitive pricing. A lot will also depend on destination diversification.

Source:https://www.tourism-review.com/spanish-hotel-industry-to-recover-within-2-years-news11516

Uploaded Date:13 May 2020

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