The United Nations World Tourism Organization (UNWTO) has published the results of its latest marketing research assignment undertaken. This was to gauge global tourism trends, with a special focus on the digital transformation the industry is presently undergoing. Sustainability was another major theme. As per international tourist numbers, France continues to lead the pack with more than 80 million inbound visitors followed closely by Spain and USA. The likes of China, Italy, Mexico, UK, Turkey, Germany and Thailand complete the list. In terms of tourist spending though, it is USA that comes out on top, with France relegated to third spot behind even Spain. The USA has ironically seen a decline in tourist numbers by 3.9% due to fears of a ‘Trump Slump’, but that has not yet translated into the revenues. The total spending by tourists in USA is much higher than Spain and France combined. The Asia-Pacific region saw solid growth for the year as did the countries of Australia and New Zealand.

Source:http://www.travelweekly.com.au/article/un-tourism-report-us-makes-most-tourism-dollars-despite-trump-slump/

Uploaded Date:17 October 2018