Dallas-based travel company Travelocity has developed its first ever Augmented Reality (AR) suite as part of mobile app. Business research has confirmed that about 60 percent of travelers share their photos on social media while traveling. This percentage jumps up to 97 when accounting for millennials alone. The brand’s popular spokesperson The Roaming Gnome can be used as part of these pictures. Weather filters, geotags, sound effects, photo frames and 3D props may also be used. Travelocity is part of the Expedia Group, and several brands within the group have started using technology in a big way. The Roaming Gnome is a hugely popular ambassador for Travelocity. This is leveraged for the company’s digital marketing efforts thanks to its great number of followers on Twitter and Instagram.

Source:https://markets.businessinsider.com/news/stocks/travelocity-launches-first-augmented-reality-experience-within-its-mobile-app-1027667099

Uploaded Date:06 November 2018