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To understand behavioral change, a very good starting point is to know the story behind the rise of Twitter. Today it is a highly influential platform, with a total user base exceeding three- hundred million worldwide. But it wasn’t always so. It took time to grow. Its gradual associations with the South by Southwest Interactive conference and with influencer Oprah Winfrey brought it recognition. It then grew on a geographic basis. It spread as a contagion among the people, whose behaviour were now compelled to be changed. It is around this time, that brands realized how placing themselves on Twitter can lead to substantial digital marketing gains. This has helped Twitter now become one of the world’s largest communication mediums.

Source:https://sloanreview.mit.edu/article/the-truth-about-behavioral-change/

Uploaded Date:31st December 2018

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