Asia is a market few can now ignore. The world’s top FMCG firms and digital giants are bracing up to improve their offerings in Asia, because the market is so big, and still enlarging. China now has 1.3 billion phone connections. The six largest markets in South-east Asia alone have two-hundred million digital consumers, and this is a fifty percent annual rise. A report submitted by Google along with business consulting giant Bain puts the figure of digital buyers of b=hygiene and beauty products in India at one-hundred and thirty million. Even small shops in the Philippines attract enough customers for daily convenience goods, to stay afloat. Companies around the world are adjusting to the new market fundamentals. China and India in particular are heading this transformation. Patanjali in India and Mayora in Philippines are strong examples of this. Some foreign brands have also stuck gold in certain markets as Danone has done in Indonesia through its ready-to-drink brand Aqua. The entire communication in the marketing process ahs to be taken care of. This is particularly true for digital marketing on social media platforms as one needs to watch out for inappropriate usage of language.

Source:http://www.bain.com/publications/articles/turbocharging-consumer-products-in-developing-asia.aspx

Uploaded Date:07 June 2018