The nature of marketing is evolving rapidly thanks to the use of Artificial Intelligence (AI) in various processes. More than half of the marketing leaders surveyed at the 4th Annual State of Marketing have confirmed to making use of AI. Brands are even using AI tools to evoke emotions among their audiences. Digital marketing campaigns are now getting personalized to target individual buyer personas. Research firm Gartner even claims that brands with personalized targeting will do 30% better than those not adopting such methods. While brands are making use of the tremendous data warehousing capabilities around, sometimes there is excess of the same leading to analysis paralysis. AI based tools are helping marketers be pinpointed with the relevant information. This further allows marketers to curate content specific to the audience.


Uploaded Date:31st October 2018

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