A number of major national and international social issues remain unsolved primarily due to lack of funding afflicting most non-profit organizations. Most have annual budgets that are merely enough to survive, so expansion and scaling is rarely possible. Common rhetoric would suggest that nonprofits raise funds from a variety of sources, so that they aren’t too dependent on any one. But contrary to this idea, most of the successful nonprofits actually tend to make most of their money from single sources. Good examples of this would be the Sierra Club and Hot Bread Kitchen. As a way out, design thinking has been suggested as it bridges the gap between the actual product and its image in front of donor or funding agencies. It adds to the aesthetic appeal which further entices people to invest in doing good.

Source:https://hbr.org/2018/06/using-design-thinking-to-help-nonprofits-fundraise

Uploaded Date:14 June 2018