Design thinking suffers from some inherent problems, which have been identified during a study. First of all, it has an image problem. Next up, it is seen as a linear process. People tend to identify it merely with short- term management training workshops. Such sessions are often known to ignore human inputs, but still wanting the human- centric outputs. Many of these projects end up in the misalignment heap, when operations are not streamlined with the bigger picture of the firm. Constant reframing of the problem is needed, else failure could stream up. Since it has a fashionable ting, companies are often using this concept to solve basic challenges. Real issues then get ignored. All of it leads to marginalization of the entire concept itself. Oracle is one company that has adopted a highly proactive approach to the same, so ending up with the desired results.


Uploaded Date:26 February 2019

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