The use of social media for digital marketing is well-known. But it can also be used in another manner, since almost employees these days would be familiar with some platform or the other such as Facebook, Instagram, Snapchat or Twitter. This can be leveraged for leadership development as it can be used for collaboration, communication, agility and even motivation talks. A personal brand may be developed on it where one may easily reach friends, followers and subscribers. A true leader can even get mentored by millennials on some new-age aspects. This kind of management training is increasingly popular so that skillsets may be transferred across generations. These leaders must be conscious of keeping all communications brief as people have lower span of attention now. Social media may then be used as a proving ground for employees.

Source:https://trainingmag.com/trgmag-article/leader-social-media/

Uploaded Date:26 July 2018