Air Asia, the low-cost airline has teamed up with Google Cloud to align the company’s business operations with Machine Learning and Artificial Intelligence. The company owns vast reams of data which it plans to leverage using these technologies. The insights gathered will then be used for digital marketing purposed, providing personalized content to targeted markets. Two platforms are to be launched which are- airasia.com and Big Life. The first is primarily for bookings, but the latter is a platform with features combined from players such as Groupon, Kayak, e-Bay and Trip Advisor. To ensure the success of such plans, Air Asia has decided that its technical team will undergo the same corporate training that Google Cloud’s employees go through. It will help the internal team gain a solid foundation on the subject.

Source:http://www.gmanetwork.com/news/money/companies/672424/airasia-taps-google-cloud-for-machine-learning-artificial-intelligence/story/

Uploaded Date:05 November 2018