Augmented/Virtual Reality

A number of business innovations have developed through the art of gaming. A very good example of this is the video game called Spacewar! developed by the MIT. It led people to thinking bigger, and from paly, eventually scientists developed the real path to space travel. Similarly, now a lot of Virtual Reality (VR) tools have been devised which originally started off as games. VR and other machines are often seen as doom for the human race. They are feared to be taking away human jobs, and turning kids away from real relations. But machines and VR also have the ability to enhance humans, through their new architecture, built around quantum reality. IBM has thus curated the Hello Quantum video game, which helps kids understand algorithms.


Uploaded Date: 27/03/2019

Augmented Reality (AR) is proving to be one of the ace methods in digital marketing, as proven by the campaigns of Clever Tap. It has multiple advantages, not least its ability to help customers visualize their product. Another is to attack customers to the store and increasing their engagement levels. A wider audience can be aimed at, eventually leading to an upturn in customer loyalty and satisfaction. It can work across industries such as in – education, fashion, travel, healthcare, entertainment and in real estate. It also helps in data warehousing due to its substantial usage. The use needs to be kept simple and for each communication, a CTA (Call- To- Action) needs to be attached to get maximum benefits.


Uploaded Date:31st December 2018

To attract customers during the holiday season, retailers are deploying innovative tactics. Broadly these business innovations come under the categories of Virtual Reality (VR), easier checkouts and increased deliveries. Macy’s is one retailer that applied the “VR for Furniture” where customers can use VR headsets to peer into what their households may look like when these be purchased. Several retailers such as Century 21, Target and Walmart are using methods to skip the line by using the Concierge Solution developed by players such as Mad Mobile. Thanks to the Amazon effect, retailers are increasingly looking to improve their delivery services. To this effect Target acquired Shipt, which is a delivery company that works on the premise of same- day deliveries. Nordstrom has enabled customers to buy online and then pick up at the store as it saves the browsing at the store time.


Uploaded Date:28 December 2018

Both Virtual and Augmented Reality (AR) will play a big role in disrupting several industries. One such industry to be disrupted is manufacturing thanks to the application of virtual models that will transform the product development process. Another is automotive where augmented manuals will now make it much easier to execute tasks using step-by-step instructions. Retail will be disrupted thanks to the visualization tools which will allow customers the chance to view products from the comfort of their rooms. The next two industries to face such disruption are IT and communications. Virtual worlds will now be provisioned to curate interactive environments. Business innovation centred around AR or the related Virtual Reality (VR) have most affected the music industry where users can now experience concert halls using headsets and glasses. In the education sector, classrooms are now arriving at students’ homes ensuring more productive interaction with teachers. Going ahead, businesses will need to tie up with proactive strategic partners in order to leverage the current situation.


Uploaded Date:21 November 2018

It has been some time now that Augmented Reality (AR) has reigned supreme over the related Virtual Reality (VR). Both of these may be categorized under mixed reality. The former has even had success on the consumer market through Pokémon Go, but it is business that the difference is stark. In corporate training and for remote work, AR reigns supreme. This is one reason why AR found market acceptability quicker as it tied up with business requirements, rather than VR’s more consumer-focused approach. Google’s disastrous Google Glass innovation hampered AR’s image for a while, but could not destroy the segment enough. The initial champions for VR and AR were Facebook’s Oculus and Microsoft’s Hololens respectively. The latter had a far better price-to-quality ratio, due to the proper research that happened pre-launch. Content wise also Microsoft’s Hololens has performed better as they started off with a very specific set of duties with the Mars exploration project.


Uploaded Date:06 November 2018

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