The digital landscape is forcing changes across the board, including in marketing. And this is affecting the control that CMOs (Chief Marketing Officers) tend to have in their companies. The Millennium Alliance thus hosted in Dallas, the Digital Marketing and Digital Retail Assembly to allow marketers to speak ongauging ideas to thrive in the present scenario. The first thing all CMOs must do is conduct an internal excitement self-assessment to understand how their products or services are causing excitement in the market. Storytelling must be used as a powerful means for communication across the channels. The companies must adopt the agile philosophy as it allows marketers to react rapidly to evolving patterns. The time and resources available with the marketing team, needs to be holistically divided so that strengths may be focused on. Learning must be constant, whether through formal management training sessions, or by one’s own drive.


Uploaded Date:31st October 2018 

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