Brands need to answer a few questions that will prove their mettle as customer- centric firms suited to the ongoing digital age. To begin with, the brand needs to clarify whether the focus on the entire customer journey, or merely at some noteworthy touchpoints. The entire data warehousing done thus far has to be given a rethink. All of it may not be entirely useful, so the right restructuring of the same will be needed. Thorough research needs to be conducted to understand the causes of various actions that the customers are taking. This business research needs to be not merely quantitative by qualitative as well. The quality and relevance of all company communications need to be reassessed. The people of course being most important also need to be reevaluated regarding the right fitment.


Uploaded Date:10 January 2019

While variety may be the spice of life, this variety also depends on the time of the day. A lot of human tastes and preferences are based on the time of the day when it is being ordered, shopped or consumed. To cite an example, breakfast items remain eerily similar day after day, week after weak. So even breakfast menus decided are quite common across the board among all players. The circadian rhythms of people may also differ to an extent. This understanding also triggers how marketing ought to be done. Amazon for example needs to put up a certain kind of items on their display early on in the day. Their digital marketing tactics will vary as the day goes, depending on what items the customers are likely to purchase at that time. One must be able to distinguish between variety and novelty. Variety is merely the rearrangement of the same items, while novelty is about something new.


Uploaded Date:07 January 2019

Some marketing trends have been identified which will have a major bearing across industries in the year 2019. The first such trend is the shift in the marketing funnel. Instead of seeing customers on a ‘gatekeepers to wallets’ mode, targeted communication to those interested is much more beneficial to all. The content will be key in 2019, especially for unlocking the vast potential of social media. Like social media, influencers are also proving to be a big hit in the world of digital marketing. The scope of AI will continue growing this year. Security issues are becoming a bigger concern for more number of people. Another area to grow is the use of chatbots. As per business intelligence received from Grand View Research, the chatbot market worldwide will peak at over a billion dollars by the year 2025. Similar will be the impact of voice searches. Likewise, visual searches are soaring in popularity thanks to the presence of platforms such as Pinterest’s Lens. While videos are getting increasingly popular for a while now, across social media outlets like Instagram, Facebook and YouTube, now the latest growth area will be vertical videos. The focus of all marketing campaigns now needs to incorporate the Generation Z as well.


Uploaded Date:31st December 2018

There are certain common things that the best of sales people believe in and do. One is the internal locus of control they subscribe to. This means that all success and failure of their targets depends purely on them, leaving nothing to chance or the starting point. They also tend to be resourceful, so get their targets done somehow. They are also domain experts within their areas. This inherent knowledge plus the experience gives them the supreme confidence to lead as selling requires. They work with a sense of urgency but not recklessness. The bets of sales people also believe in team work, so tend to be good at talent management. This is why they usually end up helping each other.


Uploaded Date:28 December 2018

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